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DIREK: Transforming Spaces into Intelligent Environments.

Making Every Square Metre Both Smarter and More Sustainable.

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Our Mission

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At DIREK, we harness the transformative power of advanced AI technology to redefine the future of smart building management. Our mission is to create intelligent, integrated solutions that prioritise energy efficiency, comfort, and sustainability, driving a greener, more cost-effective, and health-focused living and working environment. Through our innovative products like DIREK-M and DIREK-D sensors and our comprehensive D-EDGE gateway systems, we aim to provide unparalleled occupancy and environmental monitoring.

Our commitment extends beyond technology to encompass a holistic approach to building management. From space optimisation and traffic flow assessment to predictive building automation, every aspect of our solutions is designed with the user's well-being and environmental responsibility at its core. By integrating with third-party systems and ensuring compliance with key regulations like WELL, EPC, and GDPR we ensure our clients are not only ahead of the curve but are also shaping a sustainable future.

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DIREK is dedicated to revolutionising the way spaces are managed, making them smarter, safer, and more responsive to the needs of their inhabitants. Our cutting-edge AI Engine, along with a robust analytics platform, empowers our clients with data-driven insights for space and energy optimisation. Our customer portal offers a seamless interface for real-time monitoring and management, enhancing operational efficiency and occupant experience.

In a world where the environment and technology are in constant flux, DIREK stands as a beacon of innovation, sustainability, and health. Our solutions are not just about managing spaces; they are about creating ecosystems that thrive on efficiency, comfort, and sustainability. This is our commitment to our clients, our communities, and our planet.

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At DIREK, we harness the transformative power of advanced AI technology to redefine the future of smart building management. Our mission is to create intelligent, integrated solutions that prioritise energy efficiency, comfort, and sustainability, driving a greener, more cost-effective, and health-focused living and working environment. Through our innovative products like DIREK-M and DIREK-D sensors and our comprehensive D-EDGE gateway systems, we aim to provide unparalleled occupancy and environmental monitoring.

case

Our commitment extends beyond technology to encompass a holistic approach to building management. From space optimisation and traffic flow assessment to predictive building automation, every aspect of our solutions is designed with the user's well-being and environmental responsibility at its core. By integrating with third-party systems and ensuring compliance with key regulations like WELL, EPC, and GDPR we ensure our clients are not only ahead of the curve but are also shaping a sustainable future.

case

DIREK is dedicated to revolutionising the way spaces are managed, making them smarter, safer, and more responsive to the needs of their inhabitants. Our cutting-edge AI Engine, along with a robust analytics platform, empowers our clients with data-driven insights for space and energy optimisation. Our customer portal offers a seamless interface for real-time monitoring and management, enhancing operational efficiency and occupant experience.

case

In a world where the environment and technology are in constant flux, DIREK stands as a beacon of innovation, sustainability, and health. Our solutions are not just about managing spaces; they are about creating ecosystems that thrive on efficiency, comfort, and sustainability. This is our commitment to our clients, our communities, and our planet.

Our Values

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Innovation

We foster a culture of continuous innovation, pushing boundaries to develop cutting-edge AI solutions that redefine the standards of smart building.

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Green-Commitment

We are dedicated to environmental responsibility, prioritising energy efficiency and eco-friendly practices in every aspect of our operations to create a positive impact on our planet.

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Customer-Centricity

Our commitment to our clients is unwavering. We prioritise their needs, delivering intelligent and integrated solutions that enhance efficiency, comfort, and overall satisfaction.

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Integrity

We operate with transparency, honesty, and the highest ethical standards. Our actions reflect our dedication to building trust with clients, partners, and communities as we work towards a sustainable and smarter future.

Our Awards

2023

TASMU Environment Track Award Winner

Our recent award recognises our contribution to sustainable digital innovation in Qatar's Energy and Environment sector, supported by the TASMU Accelerator initiative led by the Ministry of Communications and Information Technology and Ooredoo Qatar, aligning with Qatar's Smart Vision 2030.

2023

Highly Commended Business Innovation of the Year

This honour from the Surrey Business Awards 2023 recognises outstanding business innovation, acknowledging firms for their significant creativity and impact within Surrey's industry landscape.

2023

Innovate UK Trustworthy AI

Innovate UK's Trustworthy AI initiative, funded in November 2023, supports UK businesses in developing ethical AI and ML solutions, driving market-ready advancements in key sectors while tackling technological challenges.

2023

EU Horizon 2023

Horizon Europe 2023, an EU funding program, supports crucial research and innovation, focusing on global challenges, sustainable development, climate action, and collaborative efforts to enhance the European Research Area's economic growth.

2022

UK GBPIC Award

The UK GBPIC Award supports and highlights innovative UK enterprises, fostering the development of cutting-edge technologies and solutions in key sectors. This award is instrumental in promoting technological advancement and innovation across the UK.

2022

UK Collaborate 22 Award

ADVENT-AI, AI Controlled Heat and Ventilation System. Advent-AI utilises real-time occupancy sensors and historical data to automate room heating based on the number of occupants, considering their thermal comfort level. Machine-learning models are employed to predict occupancy patterns. In addition to energy-saving benefits, the model learns the thermal properties of the space and occupancy patterns.

2022

Toshiba Innovation Award (Umbrella)

DIREK develops the Smart Indoor Management Systems (SIMS) to integrate with the Umbrella node in collaboration with Toshiba in the form of a UMBRELLA competition.This collaboration allows us to develop the essential components for improving scalability(edge computing, integration with Raspberry Pi + Jetson Nano) and creating new applications (Developing a new interface for Lidar).

2021

UK Collaboration 21 Award (RIRA)

RIRA: Real-Time Infection Risk Assessment System. RIRA evaluates the possibility of augmenting DIREK's Smart Indoor Management System with a capability to evaluate the risk of infection with respiratory viruses (in particular, SARS-CoV-2) experienced by individuals in indoor settings. This Project was in collaboration with University of Surrey.

2021

Wates Innovation Finalist

As a finalist in the WATES competition, DIREK became a member of Wates Innovation Partners platform.

2021

The Sustainable Innovation Fund: SBRI round 1 (temporary framework)

Smart Indoor Management System (SIMS) is an indoor radar technology to identify occupants' activity and proximity, without requiring them to install any mobile application or use wearable tags. The project is innovative and has the potential to deliver the dual benefits of tracking occupancy (social distancing as an immediate benefit) and reducing carbon emissions (from smarter buildings). This grant is awarded by Innovate UK.

2019

The Sustainable Innovation Fund: SBRI phase 1

PATRIX: Platform Independent Tracking System, to improve firefighters' operations and safety with high precision inertial location tracking technology.

2018

Innovate UK SMART Grant, Innovate UK Open Competition Winner

Platform Independent Indoor Positioning System (PIPS) We developed the first platform- independent IPS technology(PIPS) that is infection with respiratory viruses (in particular, SARS-CoV-2).

Our Team

Regius Professor Rahim Tafazolli
Dr. Amir Taba
Ali Taba

Regius Professor Rahim Tafazolli

Co-Founder and Chairman

Rahim is a visionary leader and the driving force behind DIREK. As the Director/Co-Founder of our company, he also holds the prestigious position of Professor of Mobile and Satellite Communications at the University of Surrey in the UK. With over 25 years of experience in digital communications research and teaching, Rahim's expertise is unrivaled. He's played a pivotal role in large national and international projects, managed EU-FP5/6/7 and Horizon 2020 initiatives, and founded the world's first dedicated Innovation Centre for 5th Generation Mobile/Wireless technologies. Rahim's impact extends to advisory roles for major tech giants, and he's delivered visionary talks, like his TEDx presentation on the "Future of Connected World."

Dr. Amir Taba

CEO | CTO | Co-founder

Amir is our CEO and CTO, co-founder, and a leading data scientist. With a strong educational background in Physics, Mobile Networks, and Electronics, Amir brings a wealth of knowledge to our team. His contributions as the lead data scientist and principal algorithm designer for the Platform Independent Positioning System (PIPS) and Smart Indoor Monitoring System (SIMS) have been instrumental. Amir's patents and publications in the IoT domain have garnered recognition, and his Surrey 40 under 40 accolade by Surrey County Council in 2022 underscores his impact.

Ali Taba

VP of Global Operations

Ali is a seasoned executive with a remarkable track record in tech-centric businesses. With roles at OpenText and Adobe, he's excelled in driving revenue growth and customer value. Ali's background, including an M.S. in Telecommunications Networks from NYU, executive studies at Columbia and UC Berkeley, equips him with advanced technical acumen. As an advisory board member for DIREK’s Smart Building Management startup, he brings a strategic vision and a proven track record of success, ready to enhance operational efficiency and customer-centric innovation in smart building solutions.